A quality marketing strategy is key for any business that wants to remain relevant and grow. Unfortunately, due to all that goes into running a tennis programme, marketing is often not a priority for tennis businesses.

This course will show you a straightforward and simple process, as well as provide you with all the knowledge and tools you’ll need to ensure the success of your marketing strategy and the growth of your programme. In this course you will:

• Learn the 6 simple steps necessary to successfully market a tennis programme
• Learn how to identify the right target audience(s) for your sessions
• Learn how to define an appropriate marketing budget for your business
• See examples of relevant, measurable marketing goals and learn why it’s important to define those
• See examples of the most common marketing channels for tennis businesses and learn what marketing objectives each one is more suited for
• See examples of marketing calendars and learn how to create one for your own business
• Discuss the concept of return on investment (ROI) and learn 2 ways to track ROI for a tennis business
• Go through an example of how the marketing process can be implemented in “real life”